Vokair

Project Overview

A guardian, reimagined for private wealth. Vokair pairs an old symbol of protection with a modern financial identity. Restraint, precision, and instinct, built into every detail.

Vokair is a brand identity for a private wealth management firm, built around the griffin, a guardian defined by lion's strength and eagle's foresight.

The identity carries that duality into a restrained visual and verbal system: pearl, silver, and graphite in place of typical gold and navy, a quiet declarative voice, and a sculptural, high-relief griffin mark with the gravity of an engraved coin or seal.

Disciplines

Brand, Identity, Ads

Year

Industry

Financial, Wealth Management

Glossy black eagle emblem with sweeping wings and talons on a dark background, beside the white “VOKAIR” logo; bold, sleek, powerful tone.
Vokair brand story card with a winged griffin logo and embossed silver coin, alongside text about wealth, guardianship, legacy, and strength.
Antique bronze medallion featuring a detailed winged griffin in relief, set against a white background with faint private wealth management branding.
Three Vokair private wealth management cards with griffin logos rest on brown tufted leather, conveying an elegant, luxurious, professional tone.
Close-up vintage engraved eye and face beside a dark panel reading “VOKAIR Private Wealth Management” and “Wealth, Watched Over”; refined tone.
Centered card shows a watchful eye above “Wealth, Watched Over” and Vokair Private Wealth Management, framed by coins and clouds.
Baroque-style mythological scene with cherubs, figures, coins, and clouds surrounding the “VOKAIR Private Wealth Management” logo in warm tones.
Two vintage-style panels show a windswept tree and proud lion on postage stamps, with messages about nature, strength, and resilience.
Two motivational cards: an eagle represents foresight, while a lone figure follows a winding path symbolizing discipline and perseverance.
Two vintage stamp-style posters: a dark globe symbolizes protection, while reaching hands suggest connection; warm gold and brown tones feel thoughtful.

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