I craft digital experiences that leave a lasting impression

José Casal portrait. Senior Freelance Designer
José Casal and his son, playing in the beach sand.

For more than a decade, I've helped startups, agencies, and ambitious businesses transform ideas into products, brands, and websites that feel as good as they perform.

My work sits at the intersection of strategy, design, and technology. Whether I’m creating a visual identity, designing a high-converting website, crafting a digital product, or building interactive experiences, the goal is always the same: to create work that is simple, purposeful, and memorable. I believe great design is not decoration, it’s a competitive advantage, where every decision, from typography to interaction, reinforces a story and helps people take action.

Over the years, I’ve collaborated across industries, launched premium Framer templates used worldwide, and explored the intersection of design, AI, and interactive media. Today, I work independently from Portugal with founders, companies, and creative teams who value quality and attention to detail. If you’re looking to build something thoughtful and impactful, I’d love to hear your story.

Close-up of glossy, translucent purple bubbles floating against a soft, out-of-focus background. The image conveys a light, whimsical atmosphere.
Close-up of glossy, translucent purple bubbles floating against a soft, out-of-focus background. The image conveys a light, whimsical atmosphere.

1

Think

Digital Strategy

Product Thinking

Concept Development

Experience Strategy

Creative Direction

2

Design

Brand Identity

Web Experiences

Product Design

Design Systems

Motion & Interaction

3

Build

Framer Development

Interactive Experiences

AI Workflows

Prototyping

Launch & Optimization

Client List

Discovery Channel, DC Shoes, Sony Entertaintment, Hard Club, Monster Energy, Halo5, Miguel Vieira, Nascar, Lexani Motocars, PinkFish, Cruise Norway, ColdCard, Museu da Independência

Work Experience

The Hatchery Creative Lab

2023-2026

Senior Freelance Visual Designer.

Digital Silk

2022-2023

Led end-to-end design of high-impact websites for Fortune 500 clients and fast-growing startups, focusing on performance, usability, and brand alignment.

Mementor AS

2020-2022

Creative leadership and management across multiple accounts. Responsible for the design department.

EkkoMedia

2016-2020

Art and creative direction for multiple clients and internal products.

Reaktiiv

2014-2016

Conceptualization, information architecture, interaction and visual design executions for a series of clients across many industries.