DC Shoes

Project Overview

DC Shoes is a promotional campaign website created to celebrate the partnership between DC Shoes and Lids.

Customers could enter a valid Lids receipt code for the chance to win an unforgettable VIP experience, including roundtrip airfare for two to Los Angeles, a two-night hotel stay, an exclusive tour of DC Shoes' headquarters, and VIP passes to an LA Dodgers game.

Designed to drive customer engagement and increase retail participation, the campaign combined a seamless entry experience with bold visuals that captured the energy of skateboarding, street culture, and baseball.

disciplines

Marketing, UI/UX, Web

year

industry

Retail, Sportswear, Apparel

Promotional website mockup for an ultimate trip, showing a city skyline at dusk, bold typography, purple accents, and a person viewing the scene.
Promotional Lids Blacktop Collection website banner with palm trees, black DC hat, contest ticket, purple accents, and “You Win” headline.
A tilted Lids store receipt floats over a dark purple background, showing purchase details and a barcode; the tone is promotional and informational.
Black DC Shoes giveaway tag hangs over a blurred purple webpage reading “TO WIN,” promoting an ultimate Los Angeles trip; suspenseful tone.
Two dark website mockups on a vivid purple background show palm trees, circular graphics, and bold “YOU WIN” headlines, creating a retro game-like mood.
Two “YOU WIN” game screens with palm-tree backgrounds and circular progress meters float on a vivid purple background, conveying victory.
Lids BlackOps Collection webpage featuring a black Dark Jean Trucker cap over a purple circle, with moody portraits and navigation text.
Lids promotional webpage featuring a black Dark Jeans Trucker hat on a shadowed model, with purple accents, product details, and a $34.99 price.
Dark collage of social media photos shows diverse young people skating, posing, and exploring graffiti-covered city streets; “Explore the Feed” appears below.
Two smartphone screens on a vivid purple background show a moody music contest website with a cityscape, “Enter to win,” portrait, and menu.
Two purple Lids ads promote a dark jean trucker cap from The Blacktop Collection, featuring a model, bold white text, and urban streetwear style.
Two smartphone screens on a vivid purple background: a Lids sharing panel at left and an “Explore the Feed” photo collage at right.

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